3 Good Reasons Why Freebies Help Subscription Businesses Grow

One of the most important things for a subscription business is maintaining high customer retention. The best way to do this is to offer customers an amazing experience. Of course the most important thing is making sure the main product or service is great and fulfilled on time. But there are lots of additional things merchants can do to make their subscription experience truly unique for their customers — remember these are your best customers that love your brand!

What’s the easiest way to make a friend at a bar? You buy them a drink. The same concept applies to businesses. Everyone loves free stuff. The subscription model allows for businesses to put their primary focus on their customers’ satisfaction. And what better way is there to make customers happy than by giving them freebies?

Giving away freebies is a lot more than just giving away your products for free. A lot of thought goes into doing this strategy well. Freebies can be as simple as a handwritten note thanking your customers for their subscription. It could be special content that only your subscribers can access, a free bag of your newest release of coffee beans to test out with your subscribers or i could even be a special prize for the 100th subscriber (also something nice to post on social media!). Get creative! Subscriptions and freebies easily go hand-in-hand. It’s a great way to connect with your customers at a more personal level.

Here are 3 good reasons why many businesses partake in the freebie strategy.

1. It’s a great way to introduce a new product to customers

Testing out new products or services is a great use case for freebies. Take a skin care supplier for example. If the business were to add a new kind of skin care product to the store, customers unfamiliar with it would probably shrug it off. The best move for the business is to give out free samples to their subscribers. This way, they’re able to gradually introduce their new products to their market and also gather insightful customer feedback.

2. It fosters a relationship between the customer and the business

The subscription business is all about fostering the relationship with the customer. Offering freebies is a great way to engage with your customers! Of course, it has to be done right. You don’t give free samples of cat food to a dog-owner. If you’re able to know and connect with your customers at a deeper level, you’ll be able to provide them with a better, more personalized experience. With that, you can increase your customer loyalty.

3. It keeps customers hooked and excited for more

These small things can get customers excited for their next delivery. Excited people love to share their latest news with their friends. When they start talking about the fact that your business gives great personalized freebies, people will start heading to your website or inbox. This can lead to more sales from new customers and higher average order value, which can really pay off long-term.

Before jumping into the freebie strategy, make sure you always know what it is you’re trying to achieve. This will help in determining the right decisions around your offers.

Freebies are great and can really flourish with subscription-type businesses. Get in touch with our friendly HelixPay team to learn more about subscriptions and how freebies can help grow your business!