Measure Your Subscription Growth: The 8 Most Important Metrics

Monthly recurring revenue is the most important metric of all for any subscription business. When a new customer subscribes, your business gets predictable recurring revenue! Your business will not have to struggle to find new customers each month or to forecast expected sales.

To calculate for MRR:

To calculate for ARPU:

To calculate for CAC:

To calculate for Churn:

To calculate for Customer Retention Rate CRR:



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store